Video Concept

Concepts developed with art director and descriptive copy to present ideas for video to convince investors to support health and wellness programs for seniors

Agency: redpepper
Writer: Julie Downey
Art Director: Katie Straughn

Video Creative Brief
INSIGHT: SilverSneakers has a proven track record of its ability to motivate members to take actions that improve their overall well-being and lead to a greater sense of joy and fulfillment.

Get people who think of SilverSneakers as just a gym membership to see SilverSneakers as a “virtual companion” that guides seniors down a pathway to a happier, healthier more connected life by showing how SilverSneakers empowers members to consistently engage in behaviors that improve their overall physical and mental well-being.