Creative Agency: redpepper
Client: Tennessee Valley Authority

Copywriter: Julie A. Downey
Interviewed subjects, conducted research, wrote stories, created web pages in WordPress, tracked project progress in Monday and Google sheets

Objective: Tell compelling stories about the ways the local power company’s partnership with TVA and community energy make lives in the service area better and creates economic, educational, and recreational opportunities for the best tomorrow possible.

Project Accomplishments: Client approved recommendation to shift from simply reporting on the single perspective of a GM or CEO to digging into the richness of the accomplishments by community members. This created a visceral picture beyond statistics that showed true engagement.
Developed improved questions for initial interviews to meet goals.
Created story progress tracking system to unify process and meet and often beat deadlines.

Creative Agency: redpepper
Client: Tennessee Valley Authority

Copywriter: Julie A. Downey
Interviewed subjects, conducted research, wrote stories, created web pages in WordPress, tracked project progress in Monday and Google sheets

Objective: Tell compelling stories about the ways the local power company’s partnership with TVA and community energy make lives in the service area better and creates economic, educational, and recreational opportunities for the best tomorrow possible.

Project Accomplishments: Client approved recommendation to shift stories from reporting a single perspective (GM/CEO) to digging into the richness of the work in the community, thus improving upon the depth of the stories and breadth of voices represented. Developed improved questions for initial interviews to meet goals. Created story progress tracking system to unify process and meet and often beat deadlines.